Carefully developing the product form, ensuring it is ergonomic and works with all the functional aspects of the product such as buttons and screen.
A product's ergonomics are developed using white foam models. These models are taken to focus group meetings so users can input into the design process.
We develop the product architecture within the early concept phase, ensuring the aesthetics and details we require can be achieved in the manufacturing process.
We always look to create a strong and consistent brand. Through concept design, we strengthen the product branding, so it can be applied to all products.