Concept generation

  • EXPLORING PRODUCT CONCEPTS

    Carefully developing the product form, ensuring it is ergonomic and works with all the functional aspects of the product such as buttons and screen.

  • ERGONOMIC FOAM MODELS

    A product's ergonomics are developed using white foam models. These models are taken to focus group meetings so users can input into the design process.

  • PRODUCT ARCHITECTURE

    We develop the product architecture within the early concept phase, ensuring the aesthetics and details we require can be achieved in the manufacturing process.

  • BRAND DEVELOPMENT

    We always look to create a strong and consistent brand. Through concept design, we strengthen the product branding, so it can be applied to all products.